Editorial Strategy · Brand Communications · Digital Acquisition · Community Management
I'm a communications strategist specialising in editorial content, brand development, and digital community management. I hold a master's in International Communication from the Université Grenoble Alpes, and a background in linguistics that shapes how I think about audience, language, and message. Born in Nigeria, based in France — I bring a cross-cultural perspective that's increasingly rare and consistently useful.
I'm a communications practitioner with a background in linguistics and a master's in International Communication and Management from the Université Grenoble Alpes. I'm Nigerian-born, France-based, and professionally fluent in multiple languages and cultural contexts — which means I don't just communicate, I translate: ideas into strategy, data into stories, and brands into movements.
I've worked across enterprises in communications, community management, branding, and project coordination. I structure creative work with design thinking methodology — starting with deep audience empathy, moving through precise problem definition, bold ideation, and data-backed prototypes before anything goes live.
I believe creativity without rigour is decoration. Data without story is noise. The work I'm proudest of combines both.
MA · InfoComm — Communication et Management à l'International
Université Grenoble Alpes · 2022
BA · Linguistics
University of Nigeria, Nsukka · 2014
DELF B2 · French Language Proficiency
Institut Français du Nigéria · 2019
As part of the M1CMI programme at Université Grenoble Alpes, I led the writing and editorial direction of SOL-FA — a student webzine dedicated to urban music culture. The challenge was not simply to produce content, but to establish a credible, consistent editorial voice for a niche audience in a saturated media landscape.
Mapped the core reader — French-speaking urban music fans aged 18–30 — and benchmarked against existing webzines to identify a white space: deep editorial content rather than news aggregation.
Established SOL-FA's tone of voice: culturally informed, accessible, not academic. Built a content architecture spanning features, reviews, agenda, and artist profiles to give the publication structural depth.
Led the writing and editing of the publication's core content. Maintained editorial standards across contributors — consistency of voice, structure, and factual accuracy.
The ability to build an editorial identity from a blank page — defining audience, positioning, tone, structure, and content simultaneously. This is the core competency of an editorial strategy role: not just writing, but architecting how a publication thinks and sounds.
Mathon.fr is a French specialist retailer of kitchen equipment and baking supplies. As content strategy lead on a 5-person team at the Université Grenoble Alpes, I was responsible for developing the strategic framework guiding all content decisions — positioning, audience segmentation, messaging hierarchy, and platform logic.
Analysed Mathon.fr's existing content presence against competitors in the French home-cooking market. Identified an underserved community: amateur bakers seeking expertise, not just products.
Built the strategic brief defining content pillars, tone of voice, platform allocation, and audience segmentation. Key insight: Mathon.fr's authority was in expertise — the content strategy repositioned them from retailer to community anchor.
Translated the strategy into a campaign concept the team could execute — defining the creative platform, content formats, and success metrics before a single piece of content was made.
The ability to lead content strategy for a commercial brand — from audit to framework to campaign concept. Specifically: audience segmentation, content architecture, and translating brand positioning into executable content decisions. These are the core deliverables of a content or communications lead role.
Nigeria's D'Tigress are ranked 8th in the world by FIBA (August 2025) and have won five consecutive AfroBasket titles — a feat no other African team, men's or women's, has achieved. They operate with the brand footprint of a team that barely exists: approximately 37,000 Instagram followers and no known commercial jersey sponsor. This project asks: what would a serious communications strategy for D'Tigress look like?
Mapped three distinct audiences: the diaspora fan (proud, underinformed), the unconvinced brand sponsor (open but needs ROI proof), and the young Nigerian girl (invisible as a female athlete, hungry for role models).
Africa's sports market is worth $12B and projected to reach $20B by 2035, yet Africa captures less than 1% of global sports sponsorship. D'Tigress sits at the centre of this gap — world-class product, near-zero commercial infrastructure.
Generated six prioritised campaign ideas across content, community, editorial, and sponsorship development. Built a full 8-week execution plan, deliverables matrix, and KPI framework with measurable targets.
End-to-end strategic communications thinking: research, audience empathy, problem definition, idea generation, campaign architecture, and measurement framework. This project was built entirely on verified data (FIBA, Statista, Oliver Wyman, Sports Business Africa) — demonstrating that creative strategy decisions can and should be evidence-led.
The WNBA is in the middle of a commercial transformation — a $2.2B media rights deal, +170% ESPN viewership growth in one year, and a $10 sponsorship revenue-per-follower ratio that exceeds both the NFL and NBA. Yet the narrative in many markets still hasn't caught up. This project built the communications case for the WNBA as both a cultural story and a brand opportunity.
Sourced and synthesised data from ESPN, Nielsen, Deloitte, SponsorUnited, and Sportico to build the factual foundation of the campaign. Identified the core tension: the numbers tell a story that the general narrative hasn't caught up to yet.
Designed a 7-slide carousel with platform-specific copy variants for both Instagram and LinkedIn. Each slide serves a distinct narrative function — hook, proof, comparison, call to action — building a cumulative argument across the scroll.
Structured a phased campaign: Disrupt (myth-busting) → Inform (data deep-dive) → Activate (brand conversation). Each phase has distinct content formats, platforms, and success signals.
Data literacy in service of storytelling. The ability to find a narrative inside a dataset, structure it for multiple audiences and platforms simultaneously, and build the editorial and campaign architecture to deliver it. This is the core skill set for digital acquisition and editorial strategy roles that need content to actually perform.
Research & strategy acceleration
Content & editorial workflows
Strategic problem solving
The projects in this portfolio were built using AI as a strategic tool — for deep market research, data synthesis, campaign architecture, and rapid prototyping. The thinking, the strategy, and the editorial decisions are mine. AI accelerated the execution. That combination — human strategic intelligence working with AI capability — is the communications skill set that matters most right now.
I'm open to full-time roles, freelance projects, and strategic collaborations — particularly in communications leadership, editorial strategy, digital content, and brand development. Available in Paris, remotely, and with flexibility for the right opportunity.